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When putting together your newsletter, be certain to include informative articles that peak the interest of your subscribers. However, don't forget to include important information on your site, special offers, or freebies. Keep in mind your newsletter's purpose is to get customers to visit your site.
You'll also want to make a practice of including a little something in every newsletter that will encourage new visitors to you site. Free offers work exceptionally well. You will have to make certain the offer is good enough where current customers will pass on the information.
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META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.
Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.
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